4-Hour Live Masterclass
Make Product Operations your competitive advantage
The teams winning in product have better infrastructure for making decisions. This product operations masterclass gives you the model, the gap analysis, and the concrete next steps to build that.
Taught by Denise Tilles · co-author of Product Operations with Melissa Perri
The data is in. Product Operations
is a proven differentiator.
- 30ptadvantage in feeling empowered to lead product strategy
- 22ptadvantage in alignment with company objectives
- 19ptadvantage in involving engineering from ideation
Atlassian's 2026 State of Product report of 700 product professionals found that teams with a dedicated Product Operations function consistently outperform their peers across every metric that matters.
It's not a support role. It's the operating system.
Product Operations gives your product team the infrastructure to make better decisions faster. And that advantage compounds as you scale.
Who should attend the Product Operations Masterclass
Product Ops Leads
Scaling their function, sharpening their model, and building the case for more investment
Solo ProdOps Practitioners
Who need systems that do the work of a team
Senior PMs
Who've taken on operational responsibility alongside their product work and want to do it with rigor
Chief of Staff
Bridging the product organization and the rest of the business
Product Leaders
Evaluating whether and how to invest in a dedicated product operations function
Misaligned Teams
Whose teams feel tool-heavy or stuck in coordination overhead
ProdOps Managers
Standing up a product operations function from the ground up
AI-Forward Ops Leaders
Who want real returns from AI, built on the operational rigor that makes them possible
Four hours. Hands-on from the first minute.
A working gap analysis on your org, a small-group build project, and plenty of room to think out loud with people who've been there. AI runs through all of it.
Foundations & Framing
- Understand
what product operations is, how it differs from product management, and why organizations are investing in it now
- Explore
the product operating model and how a ProdOps function enables it to work at scale
- Compare
how product operations looks different in large versus small organizations — and what that means for your specific context
Data & Insights
- Identify
the data gaps that are causing your team's biggest decision bottlenecks right now
- Map
what really drives revenue and product health by segmenting across cohort, geography, customer, and product
- Design
the data flows and reporting rhythms that keep leadership informed without creating overhead for the team
Customer & Market Research
- Establish
continuous customer feedback loops that surface real signals and challenge the assumptions your team is working from
- Surface
market insights and trends early so the product team can act on them
- Integrate
qualitative and quantitative signals into a coherent picture of reality that the whole team can act on
The Product Operating Model
- Define
the coordination structures and governance models that help product teams move fast without confusion about ownership
- Implement
the tools, team roles, and best practices most commonly used in effective product operations functions
- Identify
the gaps in your current product operations setup using a structured assessment framework you can use immediately
- Build
the business case for investing in product operations — and design your own function in a small-group project with peer feedback
What past participants say
"Best time I've ever spent on a Zoom call. 4 hours of approachable, actionable information on everything from building a case for product ops to scaling a more mature function. The interaction was energetic but also informative. Thrilled to now have a network of peers in the ProdOps trenches."
"This was so foundational no matter where you are in your product operations journey. I would take this masterclass a second time to be honest."
"What's so great about this masterclass is the incredible flexibility it offered — not a rigid, one-size-fits-all framework, but a set of adaptable principles I could apply directly to our unique environment. I highly recommend this to any product leader looking to move beyond tactical execution and into strategic operational excellence."
"In a niche community like ProductOps, it's rare to find a room full of people who just get it. This workshop was a refreshing space to connect, learn, and grow together. The content was simple yet insightful, and the space felt truly collaborative. Huge thanks to Denise for showing up with so much clarity and warmth, and for creating a space where learning felt easy and genuine."
"This workshop is a must-do for anyone serious about Product Operations. The vision for the role created by Denise and her team will be the blueprint for how high-performing ProdOps teams are built."
"Well worth the time and spend! I left with a renewed energy and strategy to scale ProdOps at my company."
Leave with tools you can use
Every participant receives the Product Operations Capabilities Map plus practical templates — so implementation starts in the session, not after it.
Product Operations Capabilities Map
A diagnostic tool for evaluating your current Product Operations setup and identifying gaps. Complete it before the session to know exactly where your team stands. Use it after to track your progress as you implement.
Small groups. Real conversation.
This product operations training is capped at 25 participants.
Open Q&A, hands-on breakouts, and real conversations with peers and your instructor.
Sessions fill quickly.
New dates coming soon — check back for the next cohort.
Full refund available up to two weeks before the Masterclass.
Transfers to a future session available after that date.
Waitlist
Be first in line for the next session
The last masterclass was booked out and the next date hasn't been announced yet. Join the waitlist and we'll contact you the moment a new date is set.
Your InstructorDenise Tilles
Denise Tilles has been building product operations since 2014, before the discipline had a name, and has since helped companies like Sam's Club, ATB Financial, and Novo Nordisk stand up or mature their practice. She's led product at scale at companies like Cision and Condé Nast. Today she supports both the companies standing up product ops and the leaders running it. Featured on Lenny's Podcast.
Co-Author
Product Operations
Denise is co-author of Product Operations with Melissa Perri, the definitive book on building the function.
Zeba Avera
Product and Transformation Leader
"Denise is incredibly knowledgeable and created a space where our group could learn through collaboration and open Q&A. My favourite part was the final breakout session — we worked together to tackle real organisational decisions, which was a great opportunity to apply what we'd learned in a real-world context."
Need more than a masterclass?
We build product capabilities in organizations. The product operations workshop is a powerful starting point. Here's what's available for teams ready to go deeper.
Product Capability Assessment
Understand where your product operations function stands today. A structured evaluation of your team's capabilities, gaps, and the highest-leverage places to focus first.
Product Operating Model Playbooks
The frameworks, templates, and implementation guidance your team needs to build a high-functioning product operating model — adapted to your organization's context and stage.
Consulting & Custom Solutions
Working through a specific product operations challenge? Not sure where to start? Talk to our team. We'll connect you with the right option for your situation.
Frequently asked questions
Yes. AI is changing how ProdOps teams gather, synthesise, and act on data — but only when the underlying operational infrastructure is in place. The masterclass covers how to build that foundation, including where AI tools fit into the data and insights workflow and how to avoid the common trap of adopting AI before the basics are solid.
This product operations course is for product operations professionals at any stage, and for product leaders and organizations exploring how to implement or improve a ProdOps function. No prior product operations experience is required. We start from first principles and build to implementation.
No specific ProdOps background is needed. A foundation in product management, operations, or a related field is helpful, but we've had participants from engineering, design, and business roles who found the content directly applicable to their work.
Yes — product operations for product managers is one of the most common entry points to this masterclass. Senior PMs who've taken on operational responsibilities alongside their product work, or who want to build the infrastructure their team needs to move faster, will find the content directly applicable. You don't need a dedicated ProdOps title. You need the right framework — and that's exactly what this covers.
This is a live, remote session on Zoom — 10:00am to 2:00pm ET. The live format is intentional. Small-group activities and real-time peer learning are a core part of what makes this masterclass work. A recording is not provided.
Full refund available up to two weeks before the Masterclass. After that date, transfers to a future session can be arranged. Contact us to make the transfer. We'll take care of it.
Yes, teams are welcome, and the small-group format works well for cross-company groups. Typically we see 6–7 participants from a handful of different organizations per session. If you're interested in a private session for your team, or have a larger group, reach out and we'll talk through what makes sense.
Four hours of live instruction with Denise Tilles, all session materials and frameworks, hands-on group activities, and access to a group of peer product professionals you'll work alongside throughout the session.
Yes. The fourth topic specifically covers how to build the business case for product operations and use an organizational assessment framework to identify where ProdOps would have the greatest impact in your specific context. Many leaders attend precisely to get the language and evidence they need to make the internal case.
Beyond this masterclass, we offer capability assessments, product operating model playbooks, and consulting engagements for organizations ready to go deeper. Get in touch and we'll connect you with the right option for your situation.
Ready to build the infrastructure your product team needs?
Whether you're attending solo or bringing your whole product operations team — this masterclass gives you the grounding to level up with confidence.
Karla Kosowan
Senior Manager, Product Operations
"Denise comes with a wealth of experience and wisdom on the working of various avenues within product management. The masterclass content is top notch and the examples and case studies provided a lot of food for thought."